Music Midtown Aims to Bring Younger Audience, Higher Security

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As the annual Music Midtown festival approaches fast, excitement is growing just as quickly. Atlanta’s most popular music festival is kicking off on Sept. 17-18.

The lineup includes The Killers, Beck, Twenty One Pilots, The Lumineers, G-Eazy, Alabama Shakes, Collegrove (Lil Wayne and 2 Chainz), Ke$ha, Band of Horses, Big Boi, Nathaniel Rateliff & The Night Sweats, Chvrches, James Bay, DJ Mustard, Leon Bridges, DNCE, Melanie Martinez, Raury, Daya, St. Lucia, Mayer Hawthorne, Lucius, Corinne Bailey Rae, Pete Yorn, Zella Day, Blind Pilot, The Coathangers, Peter Bjorn and John, NF, The Shadowboxers, Joseph, and Balkan Beat Box.

This year the organizers are changing up their usual theme and switching to a younger and more refreshed one. Many of the festival’s visitors were upset that this year’s lineup doesn’t compare to lineups from the past. In the past there have been many popular acts such as Eminem, Lana Del Rey, Drake, Elton John, Arctic Monkeys and Red Hot Chili Peppers. The reason this year’s performers are young is that young people attract a younger audience which is what the organizers are going for. The Music Midtown crowd usually consists of teens and young adults (age 17-34).

The organizers also changed the usual dates for the festival. In the past, Music Midtown has always been on a Friday and Saturday, but this year, for the first time, they will be changing that to Saturday and Sunday. Gates will still open at noon on both days. On Saturday the 17th, the festival will continue until 11pm and on Sunday it will end at 10pm.

Music Midtown has brought a lot of financial help to Atlanta. Since 2014, it has raised more than 49 million dollars for the city of Atlanta. Local businesses such as restaurants, shops, and hotels experience a major growth in profit because of Music Midtown. Many tourists from all over Georgia and neighboring states come to enjoy the festival’s music.

However, Music Midtown has recently began to crack down on security. In the past, festival goers have been known to get in easily by doing something as simple as wearing a shirt that says ‘Security’ on it or paying a security guard to let them in. This became a problem because it affects the organizers’ profit if everyone going isn’t paying, then they can’t make as much money as they should. They now use wristbands with security chips in them to make sure no one has come in without paying. The police are very serious about making sure that everyone who comes into the festival is wearing one.